jordan x gatorade release
To celebrate the 25th anniversary of Gatorade’s “Be Like Mike” campaign, our team collaborated on an innovative influencer kit that was executed in less than 30 days. The kit featured a classic Gatorade cooler and Jordan-branded hats, hoodies, and Retro 6 Gatorade Jordans.
These kits were then sent to 20 specially selected YouTube influencers, yielding more than 600,000 impressions.
client
jordan
champs sports
studio
ivey marketing
awards
ama pdx max 2018:
best public outreach
redbull heavy water invitation
The RedBull Heavy Water is a highlight on the pro Standup Paddleboard circuit. 30-40 of the top Standup Paddleboard athletes are invited to compete in a grueling race which tests their abilities and endurance.
We were tasked with creating an invitation kit that speaks to the survival-like nature of the event, while utilizing eco-friendly materials to coincide with the brand vision. The resulting package took inspiration from vintage military rations, serving as a survival kit for the chaotic race to come.
client
redbull
studio
ivey marketing
revelry experience
awards
ppi print rocks 2018:
best packaging & most innovative
refresh the game x nike just do it
Nike and Champs Sports partnered to create the Refresh The Game campaign. This would signify the release of Nike’s new line paying special homage to the Just Do It slogan, which has defined the company since the late 80’s.
Our team was tasked with creating a sleek, cost effective package to house the product being sent to a handful of YouTube influencers.